Currently making waves as Head of Strategy at NOSUCH creative agency in Rotterdam, the Netherlands.

Known to simplify complicated matters into clearly defined needs on the one end and naturally appealing propositions on the other, I’m not one to dazzle clients with loads of fancy words. I do however thoroughly enjoy those moments when things fall into place and people look at each other in slight disbelief: ‘could it really be this simple?’.

I believe in clarity and simplicity.

I’m a true lover of the craft, feeling just as much at home in ‘old school’ brand positioning (I do love my classics) as I do in developing meaningful digital experiences that actually enrich said brands.

I want my work to always make sense.

I love working with talented creatives and highly skilled production professionals. Together, we can actually perform miracles. You know, those brilliantly simple solutions that in hindsight anybody could have come up with (but didn’t).

Robbert Heijsman

NOSUCH creative agency

2021 – Current

Currently I’m Head of Strategy at NOSUCH creative agency.

 

WUBBE creative agency

2009 – 2021

Working as a senior brand and communications strategist at WUBBE creative agency, I focussed mainly on distinctive brand strategy and effective (digital) comms planning. Working closely with the creative department and of course, the clients.
Before officially becoming a strategist in 2013, I started out as a strategic account manager. This meant working with (and learning from!) the highly accomplished strategic minds that created and developed the agency.

Main clients:

  • Airmaster

  • Ajax (the cleaning brand)

  • C-Job Naval Architects

  • Croonwolter&dros

  • Dura Vermeer

  • Horticoop

  • Hortilux

  • Itho Daalderop

  • MMID

  • Netafim

  • Palmolive

  • Prowareness

  • ReduSystems

  • Sanex

  • Syngenta

  • Verstegen Spices & Sauces

  • Westport Notarissen

 

Fox on the Run digital agency

2011 – 2020

Working as a (senior) strategist at Fox on the Run digital agency (former daughter agency of WUBBE, which has since been integrated), I looked to combine solid brand and comms strategy with smart digital strategy - making sure brands were consistent across the board and all mechanics worked together as one. All the while looking after the human (psychological) component in any experience.

Main clients:

  • Ajax (the cleaning brand)

  • Carrier Airconditioning

  • De Echte Notaris

  • Dura Vermeer

  • Festo

  • Horticoop

  • Unicura

  • Vision All Day Sun Protection

 

Statz & Co actie en retailcommunicatie

2008–2008

Having learned a lot in my first “real job”, 2008 was all about taking the next step. I again sought out a small agency, as I had come to learn that having a real influence on the work we’d produce as an agency was very important to me. Working at Statz & Co, I could be a part of strategy development while still being an account executive. Of course, working on some of the bigger brands in the country was part of the appeal. In addition to account and project management, I also ended up doing quite a bit of copywriting.

Main clients:

  • Auping

  • Beckers

  • Campina

  • Campoworld

  • HAK

  • Katja Fassin

  • Valess

  • Welzorg

 

Sterke Taal reclameadviesbureau

2007–2008

After getting my BBA on Strategic Marketing Communications at the Rotterdam University of Applied Sciences, I decided I wanted to explore working in the advertising agency industry. I sought out a small creative agency, so I could learn the ropes quickly and have some influence on the work that was produced from the get-go. I ended up doing account management, project management and media buying.

Main clients:

  • Bouwfonds

  • Haverkort Voormolen

  • House & Finance

  • Oriental Retail Group

  • Stichting Bouw Research

  • Thermen & Beauty Groep

  • De Wijnproevers

  • Zorgwerk

Tevreden BV

2006–2006

Assistant Accountmanager (traineeship)
This is where I first got interested in research. I went from thinking it wasn’t very sexy to viewing it as hunting for insights. And I discovered it’s secret special power: the opening of brand owners’ eyes. Tevreden BV specializes in satisfaction surveys. In my traineeship I set up several industry-oriented platforms for online satisfaction survey. My thesis was about the deciding factors in the experienced satisfaction when visiting a theatre.

 

DKSH Netherlands

2004–2005

Assistant Brandmanager (traineeship)
At DKSH Netherlands I had my first taste of working in brand management. Client side. I worked in support of the marketing department, on the pet food brands Puik, Sluis and Teurlings.